In this issue we are not focusing on alcoholism but on problems. In a sense, almost everyone and every organization have his or its elephant in the house in the form of a problem that simply refuses to away. Although the severity of the adversity and the exact nature of problem differ between situations, most people have one or more. It is unhealthy to pretend, like the family in the advert that the problem does not exist because problems do not go away by simply wishing they did not exist. Problems are there to be resolved and the first step towards resolving any problem is to have a healthy perspective about a problem. To help us with this perspective it is helpful to consider the word P.R.O.B.L.E.M.S. as an acronym.
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During this time it was still fashionable to have the pale look and efforts were made to make lighter foundations, not all of them 'natural' though. If the fashionable sixth century woman could not afford white make-up, she achieved the same result by using leeches and bleeding herself! Sometimes egg whites or a potentially deadly combination of carbonate hydroxide and lead oxide was used to make a face powder. Lead which provided a white look and arsenic because it gave a metallic luster could also be found in eye shadows and lip tints. And to finish off the pale look, belladonna, a poisonous herb, was dropped into the eyes to dilate the pupils and give them a dreamy look.
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Ask yourself, what information relating to your topic are you asked about the most? Put together a special report that addresses the most common questions and challenges people face. Then find ways to leverage that report to get more leads. Information marketing is the most powerful way of "selling without selling" that I know.